Google AdSense Approval Tips in 2025
If you're aiming to get Google AdSense approved in 2025, here's a refreshed and actionable guide combining official instructions with real-world insights and strategies:
1. Understand Google’s Core Requirements
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Eligibility essentials: You must be 18 or older, own and manage the site you’re applying with, and adhere to all AdSense Program policies.(Google Support)
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Always stay updated with policy changes—it's your responsibility to remain compliant.(Google Support)
2. Build a Trustworthy, User-Friendly Site
Must-Have Pages
Ensure your site includes these essential pages before applying:
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About Us
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Contact Us
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Privacy Policy
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Terms of Use
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(Optional but helpful) Disclaimer or GDPR/Consent Page(Reddit, AdPushup)
Design & Navigation
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Use a clean layout with clear navigation, working menus, and internal linking.(Reddit, AdPushup)
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Logo and featured images add credibility.(Reddit)
Site Performance
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Fast load speed is critical. Use tools like image compression plugins, optimized fonts, and trusted hosting.(Reddit)
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Avoid disruptive UX (e.g., excessive pop-ups or misleading links).(Rank Math)
3. Populate with High-Quality, Original Content
Quantity & Quality
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Aim for at least 20–40 unique, well-written articles, ideally 700–1000+ words each.(Reddit, jksdigital.in, AdPushup)
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Avoid AI-generated content unless substantial human editing and originality are applied.(Reddit)
Content Value
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Make content valuable, readable, and formatted for clarity (subheadings, bullet points).(Reddit, Rank Math)
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Avoid YMYL (Your Money or Your Life) topics like health, finance, and politics unless highly authoritative.(AdPushup, Reddit)
4. Site Maturity & Traffic
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While AdSense officially has no strict age requirement, domains aged 3–6 months or older typically fare better.(Reddit, AdPushup)
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Though approval is possible with minimal traffic, sites with organic, consistent page views and indexed pages via Search Console boost your credibility.(AdPushup, Reddit)
"Most people seem to get accepted with around 50+ articles and at least a couple of thousands visitors/month."(Reddit)
5. Apply Strategically
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Set up your AdSense account, input correct payment and site details, verify ownership, and insert the code as instructed (usually within the
<head>).(Mark Laurence, Google Support) -
Use Auto ads for easier display and setup.(Google Support)
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Completing your setup may take 2–4 weeks; sometimes even longer.(Google Support, Mark Laurence)
6. If Rejected — How to Recover
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Carefully review the rejection email. Address specific issues—content, policies, navigation, low traffic.(AdPushup)
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Then:
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Enhance content quality.
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Improve site structure.
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Increase organic traffic ethically.
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Reapply once issues are resolved.(AdPushup, Mark Laurence)
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Reddit Wisdom: Practical Tips from Publishers
"Write at least 21–33 posts ... Domains aged 3+ months have a much higher success rate."(Reddit)
"They prefer professional email addresses (e.g., contact@yourwebsite.com)."(Reddit)
“I got approved with 10 posts, a privacy policy, terms, and cookies policy — even with low traffic.”(Reddit)
Quick Checklist: Pre-Apply Readiness
| Requirement | Status |
|---|---|
| Essential pages (About, Contact, Privacy, Terms) | |
| Clean, user-friendly design & navigation | |
| Fast load time & reliable hosting | |
| 20–40+ original, well-formatted posts | |
| Domain aged 3+ months or solid maturity | |
| Organic traffic & indexed pages | |
| Compliance with all AdSense policies | |
| Professional email for application |
Final Takeaway (2025 Update)
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Content is king, quality over quantity.
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Site maturity and professional setup (pages, email, policies) make a strong first impression.
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Traffic matters less than quality and compliance—but helps.
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You can recover from rejection with focused improvements and resubmission.
Need help tailoring these steps to your setup? I’d be happy to review your site structure or content plan!
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